SEO optimization and website analysis
Do you wonder that your website does not live up to the potential you had hoped for? Does your website not generate the phone calls, emails, inquiries you have made?
If your daily work is not search engine optimization and digital marketing, it can all seem very confusing and time consuming!
What is SEO?
SEO is an abbreviation of Search Engine Optimization (search engine optimization) and is about analyzing and developing websites to get better rankings in search engines and social media.
SEO Optimization - Domain
The right domain? The domain is the most important factor when it comes to SEO.
Domain age, history and registration
- How long has your domain name been the registry?
- How long has your domain been registered in the future?
These 2 questions are part of a Google patent created in 2005, "Information Retrieval Based on Historical Data". In addition to these 2 factors, it is important to investigate domain history and check if domain name has ever been blacklisted by search engines. Therefore, it is also important with a public whois in your domain as private whois on the search engines seem like something hiding. Matts Cutts on domain age and more information about domain age.
SEO Keywords and Domain Names
At the beginning of this millennium, an impressive bonus was gained, which meant that many domains were built up, for example, in this way, keyword-keyword-keyword.com, but although this is no longer important, it's always worth it have a say when you start digital marketing. Personally, I think it's most important to have a domain name that is easy to remember, such as tv2.dk or dr.dk. If you want to fill in a few keywords on your domain, I suggest doing it via subdomains, eg radio.dr.dk, news.tv2.dk etc. If your customers are primarily located in, for example, Denmark, you also get a bonus in search engines If you have a .dk domain, on the other hand, it will take a bit of global importance to think through this.
SEO Optimization - Content
SEO structured content
After domain name, the content of your page comes, but unfortunately it is not always enough to have a well-written text. It is very important that the content on the website is structured correctly.
The title of your page is the most important content, not just being descriptive but also catchy since that's what people see first in search engine results for your website. If the title only consists of key words, it often does not seem interesting to the user, which means that he does not click on your website. There is also a risk that he clicks into your page but closes it immediately as it was not what He was looking for. This will increase your bounce rate, which usually indicates that your content is not useful to your visitors.
Headings (H1, H2, etc.)
The title of the website can not be found on the page itself when it first arrives, instead the title works as the name of the browser window or tab that has been opened. To structure the content you have on the page, HTML tags are used. It is important to structure the content so that it is easily readable on a screen and therefore it is essential that the content is structured so that the page starts with a headline (H1), and then uses subheadings (H2, H3, etc.) afterwards. Let each paragraph fill about 100 words and use lists, bold and italic letters to highlight important words.
Structured content and schema.org
Unfortunately, it is not always enough to format the content so it's readable to people. Because search engines are fed via "search engine robots or spiders" that visits your page and index it based on rules set by the search engine, such as Google or Bing. schema.org has set rules for this so you can much more easily instill these robots to understand your content, for example by explaining restaurant opening hours, the price of food and many other more detailed items.
Images and search engines
"A picture says more than 1000 words" is unfortunately not true when it comes to search engines. Therefore, it is very important that you fill in the ALT value of all your pictures as it is the only way you can explain the search engines what is in the pictures.
Professional SEO content
It is very important that the content is optimized for the user of the page, since you would very much like people coming back. Therefore, it's important to have the right mix of text and images so it's easy to review. There are, however, things that can be optimized! Therefore, it is suggested that you contact a professional text writing specialist in SEO and search engine optimization. The webmaster uses Lars Pinnerup for their SEO content. Lars is a journalist and has many years of experience both as a journalist and author of SEO and search engine optimized text content. Lars Pinnerup offers a web-based cocktail of text, editorial marketing press management and advice on your company's strategic communication on and off-line.
SEO Optimization - Speed and Visibility
Speed, availability and security
Responsive web design
Long time ago desktop computers were the only way to get online. Now mobile platforms are an ever increasing media for people on the go, waiting for the bus, sitting on the train, or for example. Just get some information about some products. Therefore, your website must be able to be read on all platforms, and with frameworks like Bootstrap, Pure CSS and Material design from Google, it's easier than ever, and therefore no one that the web company should save.
Speed and SEO
Speed is important, the faster your website is the longer the visitors become. Therefore, "Site Speed SEO" is an important part of Google's algorithm when it places your site in its search engine results (SERP) over selected keywords. The simple logic behind this is that people today are too busy waiting for your website to be read-in, so your website is not user friendly if it's too slow.
Optimizing the speed of a website works on many parameters. We mention here some parameters to be checked and not to be overlooked.
Turn on web compression
Use GZIP to compress your HTML, CSS and JS files so the user gets downloaded page faster and in countries where data costs money, cheaper.
By eliminating the required spaces, commas or comments can dramatically minimize the size of your HTML and external files.
Use browser cache
Cached on websites makes the web user no need to download data repeatedly, thus making the page much faster on repeat visits.
Optimize web server response time
Your server response time is affected by many things, and every single item is worth testing and checking to get the most out of your digital business. Minimize the amount of resources to load at each visit, check bottleneck such as slow database requests, too many re-directs, insufficient amount of RAM (RAM) and / or hosting usage that is not optimized for your customer target audience, such as being located in the USA altimens you are hoping for customers from Denmark. The optimal server response time should be less than 200 ms.
Usability is a difficult size for search engine robots because they find it difficult to distinguish HTML elements from each other. Although this has become easier with recent search engine technologies, it is still something that is a job for the web designer. The better your page is structured, the easier it is to use, and the easier it is for people to contact you, which return is the only way you can see a successful conversion from guest to customer, and thus a web and SEO success.
SEO Optimization - Tools
Free SEO tools
Keyword Analysis, 2 of the most important SEO tools to find useful keywords are free and come from Google.
- Google Trends: where you can follow search trends based on many criteria and filters.
- Google Keyword Planner: A more focused tool used for, among other things, Google Adwords.
3 free rate analyzes from different providers.
- GT Metrix
- Google Page Speed
- Pingdom pagespeed
Other SEO analysis tools
Many different tools to use to analyze what the visitors do on the website and how they arrived there. Google Analytics is the most commonly used tool for analyzing how users find you and where they come from. When you think you have a good understanding of this, here is a tool that Hotjar uses. Hotjar is an all-in-one analysis and feedback where you get heatmaps, polls, funnels, video footage of users and much more. An invaluable tool for improving user friendliness.
Social share with Addthis
Addthis is the ultimate tool for social media, an absolute must-have on your website. Besides being free, it also provides weekly statistics via email about how your website is performing, how many times it is shared and how many users come to your website through the sharing that has been.
Before you decide to hire an SEO agency, we suggest that you read these SEO articles from Google, Do you need an SEO? and Google's startup guide in search engine optimization.
18 years of experience with web programming, digital marketing and website analysis. Webstudiet is a cloud based SEO consultant firm in Denmark.